| 云南省入境旅游客源市场分析 |
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| 引用本文： | 房佳宁,王嘉学,白海霞.云南省入境旅游客源市场分析[J].昆明大学学报,2008,19(4):41-44. |
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| 作者姓名： | 房佳宁 王嘉学 白海霞 |
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| 作者单位： | 云南师范大学,旅游与地理科学学院,云南,昆明,650092 |
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| 基金项目： | 2005年中国科学院"西部之光"基金
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| 摘 要： | 从时间结构分析，云南省入境旅游业发展形势良好，但客源市场受自然、社会因素的影响较大，存在不稳定性，从空间结构分析，以外国人为主，总体格局是以亚洲为中心，欧美为两翼，具有明显的地理集中性，存在不稳定，易动荡的特点，因此云南发展入境旅游应做到：明确目标市场，调整旅游产品结构，加强区域联合，加大宣传促销，加强硬，软件的建设，继续发挥2008北京奥运会的后续效应，开拓旅游市场。
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| 关 键 词： | 云南省 入境旅游客源市场 开拓对策 |
Analysis of the Structure of Entry Tourist Market in Yunnan |
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| FANG Jia-ning,WANG Jia-xue,Bai Hai-xia.Analysis of the Structure of Entry Tourist Market in Yunnan[J].Journal of Kunming University,2008,19(4):41-44. |
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| Authors: | FANG Jia-ning WANG Jia-xue Bai Hai-xia |
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| Institution: | (College Tourism＆ Geography Science, Yunnan Normal University, Yunnan Kunming 650092, China) |
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| Abstract: | From the angle of time structure analysis, the development situation of entry tourist market in Yunnan is good, but it remains unstable due to the natural and social factors＇influence caused by tourist source market. From the angle of spatial structure analysis, foreigners are always regarded as the main tourists; the general pattern takes Asia as the center, Europe and America as two wings, it reveals clearly the geography concentricity, the unsteady and turbulent characteristics, so the development of entry tourists in Yunnan should follow the tips ： be clear about the target market, adjust the structure of tourist products, strengthen the regional unity, promotion, reinforce the construction of hardware and software, bring the subsequent effect of in Beijing. and extend tourist markets. intensify propaganda 2008 Olympic Game |
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| Keywords: | Yunnan entry tourist market strategy of exploiting |
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