| 公益传播四维框架的构建和阐释 |
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| 引用本文： | 王炎龙,李京丽,刘晶.公益传播四维框架的构建和阐释[J].新闻界,2009(4). |
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| 作者姓名： | 王炎龙 李京丽 刘晶 |
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| 作者单位： | 四川大学文学与新闻学院,成都,610064 |
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| 摘 要： | 本文将公益传播置于公民社会逐渐形成的现实环境之中,以传播主体为切入点,形成"媒体公益传播"、"企业公益营销"、"政府公益管理"、"民众公益参与"四个考量维度,称之为"公益传播的四维框架".探讨我国公民社会构建中四个维度如何统筹,为公益传播提供符合现实的功能性解释框架.
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| 关 键 词： | 公益传播 四维框架 公民社会 |
The Construction and Interpretation for Four-Dimensional Framework of Communication in the Public Interest |
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| Wang Yanlong,Li Jingli,Liu Jing.The Construction and Interpretation for Four-Dimensional Framework of Communication in the Public Interest[J].Press Circles,2009(4). |
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| Authors: | Wang Yanlong Li Jingli Liu Jing |
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| Institution: | College of Literature and Journalism;Sichuan University;Chengdu 610064;College of Literature and Journalism;College of Literature and Jounna Lism;Chengdu 610064 |
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| Abstract: | On the basis of the gradual formation of civil society, the article, focusing on the communicators during the process of communication in the public interest, examines four dimensions of the reality: public dissemination of media, public marketing of corporations, public administration by government and public participation of non-governmental organizations. This functional interpretation is aimed to integrate the four dimensions in the construction of civil society. |
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| Keywords: | communication in the public interest four-dimensional framework of interpretation civil society |
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