| 从心理契约视角看图书馆与读者的关系 |
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| 引用本文： | 尚庄.从心理契约视角看图书馆与读者的关系[J].图书馆学研究,2006(1):89-91. |
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| 作者姓名： | 尚庄 |
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| 作者单位： | 陕西省图书馆 |
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| 摘 要： | 读者关系是图书馆诸多关系的核心。建立以信任为基础的良好的读者关系,是实现图书馆利用率最大化的关键。本文尝试将心理契约理论应用到读者关系之中,阐述信任、感知质量和忠诚度对读者关系的意义,分析心理契约对读者利用图书馆行为的影响,并提出读者关系营销策略。
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| 关 键 词： | 心理契约 读者关系 关系营销 图书馆 |
A discussion of the relationship between the library and its readers |
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| Shang Zhuang.A discussion of the relationship between the library and its readers[J].Researches in Library Science,2006(1):89-91. |
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| Authors: | Shang Zhuang |
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| Institution: | Shang Zhuang |
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| Abstract: | Readers relationship is the core of various library relationships. It is the key point to fulfill maximum utilization of the library by setting up a good readers relationship based on the trust. This article attempts to apply the theory of psychological contract in readers relationship, states the significance of trust, perceptive quality and faithfulness, analyzes the effect of psychological contract in readers act of utilizing the library and raises its promotional strategy in readers relationship. |
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| Keywords: | psychological contract readers relationship promotion of the relationship library |
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