| 海军航空工程学院青岛校区图书馆的全媒体阅读推广活动 |
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| 引用本文： | 王新华.海军航空工程学院青岛校区图书馆的全媒体阅读推广活动[J].高校图书馆工作,2014(2):20-22. |
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| 作者姓名： | 王新华 |
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| 作者单位： | 海军航空工程学院青岛校区,山东青岛266041 |
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| 摘 要： | 文章以第十次全民阅读调查结果为线索,以阅读推广活动实践为基础,提出了媒介融合时代的图书馆应开展多形式、多方位、多媒体的阅读推广活动;加强培养阅读推广人的媒介素养,重视阅读活动的品牌建设,同时对阅读推广活动进行评价;全面有效地调动和激发学员阅读的积极性、主动性和创造性,从而实现阅读推广的目的。
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| 关 键 词： | 媒介融合 全媒体 阅读推广 阅读评价 |
Entire Media Reading Promotion Activities based on Qingdao Branch of Naval Aeronautical and Astronautical University Library |
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| Wang Xinhua.Entire Media Reading Promotion Activities based on Qingdao Branch of Naval Aeronautical and Astronautical University Library[J].Library Work In Colleges and Universities,2014(2):20-22. |
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| Authors: | Wang Xinhua |
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| Institution: | Wang Xinhua ( Qingdao Branch of Naval Aeronautical and Astronautical University, Qingdao, Shandong 266041, China) |
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| Abstract: | Taking the tenth national reading survey results as the clue and based on the practice of reading promotion activities, this paper has proposed that in the media fusion time, the library should carry out multi form, multi range and multi media reading promo- tion activities. Therefore, the media literacy training for the reading promoters should be strengthened, the reading activities of brand construction should be paid attention to and the reading promotion activities should be evaluated. To achieve the purpose of reading pro- motion, students＂ reading enthusiasm, initiative and creativity should be mobilized and motivated widely and effectively. |
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| Keywords: | Media fusion Entire media Reading promotion Reading evaluation |
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