| 在《网络营销》课程中培养学生的隐性职业素质 |
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| 引用本文： | 沈怡君.在《网络营销》课程中培养学生的隐性职业素质[J].铜仁学院学报,2014(5):180-183. |
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| 作者姓名： | 沈怡君 |
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| 作者单位： | 贵州师范大学经济与管理学院,贵州贵阳550001 |
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| 摘 要： | 职业素质对《网络营销》教学具有十分重要的意义。《网络营销》教学改革的基本思路是树立全新的教学理念，对教学内容进行合理设计，选择多样的教学方法和手段，注重实践内容，发展校企合作模式，实施多元化考核。
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| 关 键 词： | 《网络营销》 职业素质 教学改革 |
On the Cultivation of the Recessive Professional Quality in the Course Network Marketing |
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| SHEN Yijun.On the Cultivation of the Recessive Professional Quality in the Course Network Marketing[J].Journal of Tongren University,2014(5):180-183. |
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| Authors: | SHEN Yijun |
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| Institution: | SHEN Yijun ( School of Economics and Management, Guizhou Normal University, Guiyang, Guizhou 550001, China ) |
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| Abstract: | Professional quality is very significant to the teaching of Network Marketing. The basic thought of its teaching reform is to establish brand-new teaching concepts, to reasonably design teaching contents, to choose multi-teaching methods, to attach great importance to practice, to develop university-enterprise cooperation mode and to implement multi-assessments. |
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| Keywords: | network marketing professional quality teaching reform |
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