| 鞍山旅游形象策划与传播 |
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| 引用本文： | 刘海波.鞍山旅游形象策划与传播[J].鞍山师范学院学报,2008,10(3):22-25. |
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| 作者姓名： | 刘海波 |
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| 作者单位： | 鞍山师范学院,教育科学与技术学院,辽宁,鞍山,114007 |
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| 摘 要： | 旅游业目前已经进入“处处都是潜在的旅游目的地，人人都是潜在的旅游者”的高速发展阶段。竞争的加剧导致了旅游业在经历了资源驱动、产品驱动后进入形象驱动的阶段，“形象就是势力和财富”。如何策划鲜明、独特、富有吸引力的旅游形象已经成为占领旅游市场制高点的关键。对于鞍山这个热点的旅游城市而言，策划和传播固有竞争力的旅游形象迫在眉睫。
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| 关 键 词： | 旅游形象 鞍山 形象策划与传播 |
| 文章编号： | 1008-2441(2008)03-0022-04 |
| 修稿时间： | 2008年1月5日 |
On the Designing and Spreading of the Tourist Image of Anshan |
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| LIU Hai-bo.On the Designing and Spreading of the Tourist Image of Anshan[J].Journal of Anshan Teachers College,2008,10(3):22-25. |
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| Authors: | LIU Hai-bo |
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| Institution: | LIU Hai-bo (College of Education Science and Technology,Anshan Normal U niversity,Anshan Liaoning 114007 ,China) |
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| Abstract: | Tourism is entering a high-speed-developing stage when all sites have become potential travel destinations and everybody is the potential tourist.Aggravation of competition drives the tourism into an image-driven stage after the resource-driven and product-driven stages.Image is strength and wealth.So how to mastermind a distinct,unique and attractive image has become the key point for dominating the highest point in the tourist market.As for Anshan,a new tourist city,designing and spreading a competitive tourist image is extremely urgent. |
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| Keywords: | Tourist image Anshan Designing and spreading an image |
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