| 从广告看商务印书馆在晚清的小说宣传 |
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| 引用本文： | 文迎霞.从广告看商务印书馆在晚清的小说宣传[J].内蒙古大学学报(人文社会科学版),2007,39(3):94-97. |
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| 作者姓名： | 文迎霞 |
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| 作者单位： | 华东师范大学中文系 上海200062 |
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| 摘 要： | 从《绣像小说》到《小说月报》，从林译小说到说部丛书，商务印书馆在清末出版发行了大量小说。同时，商务还在当时的报刊上刊登广告大加宣传。这些广告形式多样，内容丰富，刊登周期长。商务通过广告介绍小说内容、宣传小说杂志、提倡翻译小说、扩大小说类型、阐述小说观念，对晚清小说的繁荣起了积极作用。
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| 关 键 词： | 广告 商务印书馆 小说 |
| 文章编号： | 1000-5218（2007）03-0094-04 |
| 修稿时间： | 2006-07-20 |
The Commercial Press's Propaganda of Late Qing Novels in Terms of Ads |
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| WEN Ying-xia.The Commercial Press''''s Propaganda of Late Qing Novels in Terms of Ads[J].Journal of Inner Mongolia University(Humanities & Social Sciences),2007,39(3):94-97. |
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| Authors: | WEN Ying-xia |
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| Institution: | East China Normal University, Chinese department, shanghai 200062 |
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| Abstract: | The Commercial Press published a lot of novels in late Qing Dynasty,ranging from Embroidered Portrait Novel to Novel Monthly,from Linshu's translated novels to Novel Series.Great deal of advertisements of those novels with diverse styles and fairly long duration has been published on papers at that time.This reflects that the Commercial Press paid attention to translated novels,abundant novel styles as well as the concepts of novels.According to the advertisements we can see that the Commercial Press devoted itself to the thriving of the novels in Qing Dynasty. |
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| Keywords: | advertisement the Commercial Press novel |
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