| 从新一代电子报刊看媒介融合走向 |
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| 引用本文： | 彭兰.从新一代电子报刊看媒介融合走向[J].国际新闻界,2006(7). |
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| 作者姓名： | 彭兰 |
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| 作者单位： | 中国人民大学新闻与社会发展研究中心 北京100872 |
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| 摘 要： | 新一代电子报纸是近五年来在美国等国逐渐兴起的一种报纸形态。它兼具印刷界面与电子界面的阅读特点,以网络作为发布渠道,沿袭报纸的收费订阅模式。与电子报纸实践并行的是第三代电子杂志的不断开发,它的特点是注重多媒体手段的运用和互动的开发,在生产与发布上走向专业化、集中化,在接收平台上除了网络外,还将面向更多终端,它也带来了多种营利可能。电子报纸与电子杂志虽然未必是终极状态的产品,但它们反映了媒介融合过程所带来的业务形态融合、市场融合、载体融合以及机构融合等各个层面的变革。
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| 关 键 词： | 电子报纸 电子杂志 网络杂志 媒介融合 |
Trend of Media Convergence: From an Aspect of Digital News Papers and Digital Magazines |
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| PENG Lan.Trend of Media Convergence: From an Aspect of Digital News Papers and Digital Magazines[J].Journal of International Communication,2006(7). |
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| Authors: | PENG Lan |
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| Abstract: | Digital newspapers or e-edition of newspapers have been put into practice since 2001 in the United States and some other countries.They inherit the layout of printed newspapers,as well as the advantages of the digital information presentation,using the Internet as distribution channel.On the other hand,the third generation digital magazines have attracted much attention in China recently.Though digital newspapers and digital magazines are far from perfect for the time being,they are no doubt the results of media convergence. |
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| Keywords: | Digital newspapers Digital magazines Internet Media Convergence |
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