| 论美国前总统肯尼迪就职演讲沟通策略的应用 |
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| 引用本文： | 郑宏伟.论美国前总统肯尼迪就职演讲沟通策略的应用[J].茂名学院学报,2014(2):48-50,54. |
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| 作者姓名： | 郑宏伟 |
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| 作者单位： | 广东石油化工学院国际教育中心,广东茂名525000 |
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| 摘 要： | 美国前总统肯尼迪的就职演讲被认为是世界最成功的演讲之一。沟通学研究表明，肯尼迪演讲的成功之处在于，他在演讲中采用了的极强的沟通对象策略，沟通信息策略等。对肯尼迪就职演讲的解读分析，有助于加深我们对美国政治文化的认识、理解，提升我们对英语经典语言的学习和欣赏能力，提高我们英语语言运用能力和跨文化沟通能力。
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| 关 键 词： | 肯尼迪 就职演讲 沟通策略 |
Studies on Communication Strategies Adopted in Inaugural Address by Former American President Kennedy |
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| ZHENG Hongwei.Studies on Communication Strategies Adopted in Inaugural Address by Former American President Kennedy[J].Journal of Maoming College,2014(2):48-50,54. |
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| Authors: | ZHENG Hongwei |
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| Institution: | ZHENG Hongwei (International Education Center ,Guangdong University of Petrochemical Technology, Maoming 52.5000, China) |
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| Abstract: | Kennedy’s Inaugural Address is thought as one of the most successful speeches in the world .Communication research indicates that the success of his speech lies in adopting appropriate communication audience strategy ,communication message strategy .The research is greatly significant for us to learn more about and understand American political culture ,promote our abilities in learning and appreciating English classical works ,improve our competence of using English and cross-cultural communication . |
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| Keywords: | Kennedy Inaugural Address Communication strategies |
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