| 浅析高校新生市场营销策略 |
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| 引用本文： | 嵇静婵.浅析高校新生市场营销策略[J].中国科技信息,2012(17):113. |
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| 作者姓名： | 嵇静婵 |
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| 作者单位： | 柳州铁道职业技术学院 |
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| 摘 要： | 高校通信市场对于电信运营商而已是市场必争之地,取得高校新生市场份额对于运营商在完成市场任务、扩大市场占有率关系极大。通过对开学前、开学时、开学后不同时段的市场策略的讨论,为高校新生市场营销策略进寻找一条获得高校市场胜利的途径。
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| 关 键 词： | 高校学生市场 校园营销 需求 |
Freshmen marketing strategy analysis |
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| Ji Jingchan.Freshmen marketing strategy analysis[J].CHINA SCIENCE AND TECHNOLOGY INFORMATION,2012(17):113. |
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| Authors: | Ji Jingchan |
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| Institution: | Ji Jingchan Liuzhou railway vocational technical college |
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| Abstract: | University communications market for telecommunications operator just is a battleground market,get freshmen market share for operators to complete market task,expand the market share a relationship.In this paper,through preschool,when school opens off after the start,at different times of the marketing strategy of discussion,for freshmen marketing strategy into looking for a way to get college market victory. |
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| Keywords: | University communications market campus marketing requirement |
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