| 体验营销与湖州老字号品牌竞争力 |
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| 引用本文： | 余翔.体验营销与湖州老字号品牌竞争力[J].湖州职业技术学院学报,2011,9(3):77-80. |
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| 作者姓名： | 余翔 |
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| 作者单位： | 湖州职业技术学院工商管理分院,浙江湖州,313000 |
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| 基金项目： | 湖州市2011年度哲学社会科学规划课题“湖州老字号的调查、保护与发展研究(11hzghn007)” |
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| 摘 要： | 体验营销是适合人们实现自我需求满足的营销方式。湖州老字号的品牌竞争力仅仅依靠产品创新和服务培训来增强,还不足以达到目的。体验营销能激发更多青年人的喜爱,让湖州老字号发展更好,从而大大增加湖州老字号的品牌竞争力。
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| 关 键 词： | 体验营销 品牌竞争力 湖州老字号 |
Experience Marketing and Huzhou Grand Old Brand Competitive Ability |
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| YU Xiang Industry , Business College,Huzhou Vocational , Technological College,Huzhou ,China.Experience Marketing and Huzhou Grand Old Brand Competitive Ability[J].Journal of Huzhou Vocational and Technological College,2011,9(3):77-80. |
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| Authors: | YU Xiang Industry Business College Huzhou Vocational Technological College Huzhou China |
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| Institution: | YU Xiang Industry and Business College,Huzhou Vocational and Technological College,Huzhou 313000,China |
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| Abstract: | Experience marketing is suitable people to carry out the marketing method that satisfies the themselves demand.The brand competition ability of Huzhou grand old is only depended on product innovation and service training to intensify,is still not enough to realize.Experience marketing can stir up the favour of more youth persons,make the shape of Huzhou grand old better,thus consumedly raise the brand competition ability of Huzhou grand old. |
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| Keywords: | experience marketing brand competition ability huzhou grand old brands |
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