| 浅谈加强营销道德建设 |
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| 引用本文： | 徐兴权.浅谈加强营销道德建设[J].重庆工贸职业技术学院学报,2007(1). |
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| 作者姓名： | 徐兴权 |
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| 作者单位： | 重庆工贸职业技术学院 重庆涪陵408000 |
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| 摘 要： | 我国营销道德建设时间短,企业在营销过程中还存在许多不道德的行为,对我国经济持续健康发展,社会和谐进步产生了极大的阻碍作用。本文针对我国营销道德现状,就如何加强营销道德建设的有关问题进行了分析和探讨。
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| 关 键 词： | 营销道德 现状 分析 对策 |
Strengthen Moral Construction of Marketing |
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| Authors: | Xu Xing-quan |
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| Abstract: | The time is short of the morals construction of marketing, there are a lot of immoral behaviors of enterprises in marketing, and has a great hindrance function for the social harmony developing of economy sustained and healthy development in our country. Hence, analysis and discussion have been carried out on this article. That is how to strengthen the morals construction of marketing. |
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| Keywords: | morals of marketing current situation analysis countermeasure |
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