| 体育营销策划论析 |
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| 引用本文： | 周庆功.体育营销策划论析[J].北京体育大学学报,2008,31(3):318-320. |
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| 作者姓名： | 周庆功 |
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| 作者单位： | 淮海工学院体育教研部,江苏,连云港,222005 |
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| 摘 要： | 体育营销是市场营销在体育行业的具体应用,所以在本质上与市场营销没有根本的区别,也就是说市场营销的基本理论、范畴是适合体育营销的。体育营销的主体是体育组织和企业、事业单位。体育组织、企业、事业单位可以借助于市场推销自己的产品,树立企业(组织)形象。
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| 关 键 词： | 市场营销 体育营销 企业 产品 |
| 文章编号： | 1007-3612(2008)03-0318-03 |
| 修稿时间： | 2007年4月20日 |
The Analysis of Sports' Marketing Strategy |
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| ZHOU Qing-gong.The Analysis of Sports' Marketing Strategy[J].Journal of Beijing Sport University,2008,31(3):318-320. |
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| Authors: | ZHOU Qing-gong |
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| Abstract: | Sports' marketing is the application of the marketing in sports industry.Therefore,there is no essential difference between general marketing and sports' marketing,i.e.the basic theories and categories of the former are applicable to the latter.The main participating bodies of sports' marketing are sports organizations,enterprises and institutions.They can promote the products and build the images of enterprises or organizations with the aid of marketing. |
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| Keywords: | marketing sports' marketing enterprises products |
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