| 基于游客感知的运城盐湖旅游资源开发研究 |
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| 引用本文： | 廖四顺,苏建军,黄解字.基于游客感知的运城盐湖旅游资源开发研究[J].未来与发展,2011(12):110-113. |
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| 作者姓名： | 廖四顺 苏建军 黄解字 |
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| 作者单位： | 运城学院,山西运城,044000 |
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| 基金项目： | 2010年山西省高校重点学科建设专项资金项目，山西省人文社科重点研究基地河东文化研究中心项目 |
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| 摘 要： | 我国盐湖旅游资源较为丰富,在体验型度假旅游产品兴起的背景下,游客感知对该类旅游目的地的开发具有较为重要的参考价值。通过对运城盐湖景区游客的社会特征、消费行为偏好和对服务的感知和景区的感知进行了问卷调查,分析认为运城盐湖应该从挖掘景区盐文化内涵、丰富和完善产品及商品体系、做好环境保护等方面入手,推动盐湖类景区的进一步发展。
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| 关 键 词： | 盐湖 旅游资源 游客感知 运城 |
A Study on the Saline Lake Tourist Resources of Yuncheng Development Based on the Tourists' Image |
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| LIAO Si-shun,SU Jian-jun,Huang Jie-yu.A Study on the Saline Lake Tourist Resources of Yuncheng Development Based on the Tourists' Image[J].Future and Development,2011(12):110-113. |
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| Authors: | LIAO Si-shun SU Jian-jun Huang Jie-yu |
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| Institution: | LIAO Si-shun,SU Jian-jun,Huang Jie-yu (Yuncheng University,Yuncheng Shanxi 044000,China) |
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| Abstract: | The saline lake tourist resources of our country is abundant,Under the background of the experience takes vacation which the tourism product emerges,the tourists'image has the more important reference value to this kind of traveling destination's development.Through to the Yuncheng saline lake scenic area tourist's social characteristic,the consumer behavior by chance and carried on the questionnaire survey to the service sensation and the scenic area sensation,the analysis had thought that the Yuncheng sal... |
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| Keywords: | saline lake tourist resources tourists'image Yuncheng |
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