| 职业体育竞赛应注重对观众群体的培育 |
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| 引用本文： | 蒋明朗,樊西宁.职业体育竞赛应注重对观众群体的培育[J].军事体育进修学院学报,2003,22(3):102-105. |
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| 作者姓名： | 蒋明朗 樊西宁 |
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| 作者单位： | 咸阳师范学院,体育系,陕西,咸阳,712000 |
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| 基金项目： | 咸阳师范学院专项资助课 ( 2 0 0 2 2 0 3 ) |
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| 摘 要： | 职业体育中，体育竞赛业是最主要的组成部分。而体育竞赛业是人们对体育竞赛服务的现实和潜在需求的总和，其中观众是体育竞赛中最主要的组成部分。观众不仅给体育竞赛带来了门票收入．而且对电视转播、广告开发等有着直接的影响。在各国职业体育发展的过程中，都非常注重培养固定的观众群，将其列为俱乐部建设的重要议事日程，并已形成许多行之有效的措施。结合国外的先进经验以及我国职业体育发展的现状，试图提出有利于适合我国国情的措施，供有关方面参考。
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| 关 键 词： | 职业体育 市场开发 观众 培养措施 |
| 文章编号： | 1671-1300(2003)03-0102-04 |
| 修稿时间： | 2003年4月14日 |
The Cultivation of Audience in Sports Competition in China |
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| JIANG Ming-lang,FAN Xi-ning.The Cultivation of Audience in Sports Competition in China[J].Journal of Pla Institute of Physical Education,2003,22(3):102-105. |
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| Authors: | JIANG Ming-lang FAN Xi-ning |
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| Abstract: | Sports competition which is the summation of request of realism or latency in people is the most important part among Occupation sports. The audience is the primary part in sports competition. The audience take not only ticket earning,but broadcasting and advertisement. In occident countries, they pay much attention to cultivating steady audiences and rank it to the schedule in club building. For many years,they come into being many effective measure. Combining the effective experience in outer country and the status quo of occupation sports in china, This article try to bring forward several measure for occupation sports in china. |
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| Keywords: | professional sports market exploitation audience cultivating measure |
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