| 宁波家居展商标翻译方法调查分析 |
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| 引用本文： | 马东,李敏,曹钦琦.宁波家居展商标翻译方法调查分析[J].科教文汇,2013(14):97-97,102. |
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| 作者姓名： | 马东 李敏 曹钦琦 |
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| 作者单位： | 宁波大学科学技术学院人文学院,浙江·宁波315020 |
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| 摘 要： | 本文以宁波家居展为例,通过对翻译方法的分类分析,完成对商标汉英翻译中的文化因素的探讨。本文指出,商标翻译应当尊重文化差异,基于文化内涵,在充分考虑文化因素的基础上做恰当的翻译,使得商标更吻合当地文化,更具企业的文化特色,更好地面对全球化竞争。
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| 关 键 词： | 商标 翻译 文化因素 |
Investigation and Analysis of Trademark Translation Methods in Ningbo Household Exhibition |
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| Authors: | Ma Dong Li Min Cao Qinqi |
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| Institution: | Ma Dong,Li Min, Cao Qinqi |
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| Abstract: | This paper is aimed at discussing the cultural factors of brand in Chinese-English translation by analyzing the classified translation methods in Ningbo Household Exhibition. It points out that cultural difference and cultural spirit should be considered in trademark translation. Only in this way can the trademark corre- spond with the local culture and enterprise＇s cultural characteris- tic. Thus, the company can face the global competition confidently. |
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| Keywords: | trademark translation cultural factors |
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