| 提升医院文化促进品牌医院的建设 |
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| 引用本文： | 杨靖.提升医院文化促进品牌医院的建设[J].科教文汇,2013(12):207-208. |
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| 作者姓名： | 杨靖 |
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| 作者单位： | 河南大学淮河临床学院,河南·开封475000 |
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| 基金项目： | 2012年河南省大中专毕业生就业创业研究课题“河南毕业生就业创业与河南区域经济和谐互动发展研究”（JYB2012020）成果. |
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| 摘 要： | 随着医疗改革的不断深入，由医院文化因素产生品牌效益的经济价值和社会效益越来越明显，医疗服务市场的竞争已从技术和服务的竞争向更高层次的品牌竞争发展，医院文化作为一种先进的管理理念和管理方法，已经成为了品牌医院持续、稳定、健康发展的原动力。
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| 关 键 词： | 医院文化 文化提升 品牌医院 |
Improving Hospital Culture to Promote the Construction of the Brand Hospital |
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| Authors: | Yang Jing |
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| Abstract: | As the development of health care reform is deepening, the economic value and social effect generated by hospital culture is becoming more and more obvious, and the competition of the medical service market has developed from the competition of technology and service to a higher brand competition. Therefore as an advanced management philosophy and management method, hospital culture has become a motive power of the con- tinuous, stable and healthy development of the brand hospital. |
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| Keywords: | hospital culture culture promotion brand hospital |
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