| 多维度视觉传达设计在商业广告中的表现理念 |
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| 引用本文： | 李婧一.多维度视觉传达设计在商业广告中的表现理念[J].甘肃高师学报,2014,19(6):67-69. |
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| 作者姓名： | 李婧一 |
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| 作者单位： | 定西师范高等专科学校学前教育学院,甘肃定西,743000 |
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| 摘 要： | 纵观广告设计的发展历程,是由一个商业美术创作到平面设计创作,再到视觉传达设计,这样一个无论是称谓还是实际工作内容都有着跨越式发展变化的艺术门类。真正商业广告设计作品践行着"以人为本"的基本宗旨。本文通过对视觉传达设计在商业广告中的效应阐述,剖析顾客在视觉传达设计中审美、商品信息、情感需求,提出了视觉传达设计在商业广告中的多维度设计理念。
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| 关 键 词： | 视觉传达 商业广告 多维度 顾客需求 |
The Performance Concept of Multidimensional Visual Communication Design in Commercial Advertisement |
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| LI Jing-yi.The Performance Concept of Multidimensional Visual Communication Design in Commercial Advertisement[J].Journal of Gansu Normal College,2014,19(6):67-69. |
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| Authors: | LI Jing-yi |
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| Institution: | LI Jing-yi (Department of Pre-sehool Education, Dingxi Teachers College, Dingxi Gansu 743000) |
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| Abstract: | Throughout the development of advertisement design, it is a transformation process from commercial art to graphic design, and to visual communication design. It has a leap-forward development of arts in both title and the actual work content. Real design of commercial advertisement carry out the basic aim of ＂people-oriented＂. This article expoundthe effect of visual communication de- sign in commercial advertising, analyse aesthetic, commodity information, emotional needs in visual communication design.h has been proposed in the concept of multi-dimensional design in commercial advertisement. |
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| Keywords: | visual communication commercial advertisement muhidimension customer requirements |
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