| 我国足球俱乐部的发展与市场开发之研究 |
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| 引用本文： | 万年生,刘庆青.我国足球俱乐部的发展与市场开发之研究[J].南京体育学院学报(社会科学版),2006,20(1):20-23. |
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| 作者姓名： | 万年生 刘庆青 |
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| 作者单位： | 1. 南京农业大学,江苏,南京,210095
2. 浙江工业大学之江学院,浙江,杭州,310024 |
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| 摘 要： | 足球职业化在我国起步较晚,职业足球俱乐部在市场开发方面还很不完善,而足球俱乐部的发展及各类市场开发项目是其赖以生存的主要经济来源。基于此背景,本研究通过文献资料、专家访谈等方面对我国足球俱乐部的发展与市场开发状况进行探讨研究,并在分析其原因的基础上提出足球俱乐部如何更好地开拓市场、发展市场的可行性建议。
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| 关 键 词： | 市场开发 足球俱乐部 无形资产 |
| 文章编号： | 1008-1909(2006)01-0020-04 |
| 收稿时间： | 12 9 2005 12:00AM |
| 修稿时间： | 12 27 2005 12:00AM |
Study on Market Exploitation and Development of Football Club of Our Country |
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| WANG Nian-sheng,LIU Qing-qing.Study on Market Exploitation and Development of Football Club of Our Country[J].Journal of Nanjing Institute of Physical Education,2006,20(1):20-23. |
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| Authors: | WANG Nian-sheng LIU Qing-qing |
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| Institution: | 1. Nanjing Agricultural University, Nanjing 210095 China; 2. Zhijiang College Zhejiang Industry University, Hangzhou 310024 China |
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| Abstract: | The football professionalism was started relatively late in our country,so the market exploitation and development of the professional football club was not very perfect.But all kinds of market exploitation items of the football club were its main economic source.Because of this background,this study carried on research to the market exploitation state of the club of our country through such methods as documents and materials,expert's interview,etc.,the more feasible suggestion were put forward to exploit market,develop market on the based of analyzing these reasons. |
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| Keywords: | market exploitation and development football club intangible assets |
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