| 企业开展网络视频营销的策略及有效性研究 |
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| 引用本文： | 王乐鹏,刘雅涵.企业开展网络视频营销的策略及有效性研究[J].科技广场,2014(7):172-177. |
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| 作者姓名： | 王乐鹏 刘雅涵 |
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| 作者单位： | 上海电力学院经济与管理学院,上海200090 |
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| 摘 要： | 网络视频具备电视和互联网的优点,已成为企业营销的重要渠道。本文介绍了网络视频营销的特点,讨论了网络视频营销的制作和推广策略,并通过典型案例分析验证了营销策略的有效性。
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| 关 键 词： | 网络视频 营销策略 案例分析 |
Study on Online Video Marketing Strategies and Effectiveness in Enterprises |
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| Wang Lepeng,Liu Yahan.Study on Online Video Marketing Strategies and Effectiveness in Enterprises[J].Science Mosaic,2014(7):172-177. |
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| Authors: | Wang Lepeng Liu Yahan |
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| Institution: | ( Economics and Management School, Shanghai Universtiy of Electric Power, Shanghai 200090 ) |
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| Abstract: | With the advantages of television and the Internet, online video has become an important channel of enterprise marketing. This paper introduces the characteristics of online video marketing, discusses the production and promotion strategy and verifies the effectiveness by an analysis of a typical case. |
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| Keywords: | Online Video Marketing Strategy Case Stud |
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