| 文学创作品牌的当下构建 |
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| 引用本文： | 方伟.文学创作品牌的当下构建[J].保定学院学报,2011,24(4):1-13. |
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| 作者姓名： | 方伟 |
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| 作者单位： | 河北省社会科学院语言文学研究所,河北石家庄,050051 |
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| 摘 要： | 文学创作的"品牌性"与生俱来。在经过了从"作者、作品、读者"到"创作主体、文本、接受主体"再到"生产者、产品、消费者"这样一个在当下可以发生种种价值流动与固化的关系中,品牌、品牌化之于"文学创作、文化作品、文化产品"就有了一个整体性的、自然的也是必然的价值构建。文化市场识别、精神审美价值增减"器"、创作个体或群体差异化审美形成战略、文化产品经济利益诉求工具、创作主体"群体性"共振效应、主体价值延伸与边际效益、创作后发展驱动力等等,能够形成一个关于文学创作品牌的有着相对独立无形资产的"价值认知体"。尽管在文学创作的完形过程中,必然要审视、追踪其品牌价值实现的实际结果及其所可能存在的种种问题,但是,文学创作品牌构建的价值作用,在文学的当下生存与未来发展上将会愈来愈明显、愈来愈重要和愈来愈不可或缺。
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| 关 键 词： | 文学创作品牌 当下构建 文化产品 |
Current Construction of Literature Creation Brand |
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| Fang Wei.Current Construction of Literature Creation Brand[J].Journal of Baoding UNIVERSITY,2011,24(4):1-13. |
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| Authors: | Fang Wei |
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| Institution: | Fang Wei(Linguistics and Literature Research Institute,Hebei Academy of Social Sciences,Shijiazhuang 050051,China) |
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| Abstract: | Literature creation was born with characteristic of brand.After going through from ＂author,works,reader＂ to ＂creating subject,textual,accepting subject＂,then to ＂producer,product,consumer＂ such a value flow and consolidated relationship,brand which is rooted into ＂literature creation,cultural works,cultural product＂ has a integrated,natural,while inevitable construction process.Cultural market recognition,aesthetic value increase or decrease the ＂spirit＂,creative individuals or groups differentiation strategy,cultural products aesthetic form economic interest demand tools,the creation subject ＂group＂ resonance effect,subject value extension and the marginal benefit,the development strategy,and so on,after creation can form a about the literary creation brand,which has a relatively independent of the intangible assets ＂body＂ value cognition.Although in the literary creation process,the brand value of the realization of the actual results and the possible problems must be examined and tracked,the value of literary creation brand construction,will play a more and more obvious,more and more important and more and more indispensable role in the current and future literature survival and development. |
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| Keywords: | literature creation brand current construction cultural product |
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