| 厦门会展旅游目标市场分析及其营销策略 |
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| 引用本文： | 陈霖婷,李伟雅.厦门会展旅游目标市场分析及其营销策略[J].武汉职业技术学院学报,2009,8(5):93-96. |
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| 作者姓名： | 陈霖婷 李伟雅 |
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| 作者单位： | 1. 福建师范大学旅游学院,福建,福州,350007
2. 福建师范大学应用科技学院,福建,福州,350007 |
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| 摘 要： | 在目前全球经济遭遇危机的大背景下,各国会展旅游业均遭受不同程度的影响,故厦门会展旅游业要保持良好竞争力,以谋求会展旅游业稳步向前发展显得尤为重要。因此文中通过对厦门会展旅游市场的调查分析,明确其目标市场,并提出了厦门会展旅游的相关营销策略。
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| 关 键 词： | 厦门 会展旅游 目标市场 营销策略 |
Analysis on Target Market and Marketing Strategy of Xiamen's MICE Tourism |
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| CHEN Lin-ting,LI Wei-ya.Analysis on Target Market and Marketing Strategy of Xiamen's MICE Tourism[J].Journal of Wuhan Institute of Technology,2009,8(5):93-96. |
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| Authors: | CHEN Lin-ting LI Wei-ya |
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| Institution: | 1.Tourism College, Fujian Normal University, Fuzhou 350007; College of Application Science ＆ Technology, Fujian Normal University, Fuzhou 350007, China) |
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| Abstract: | Global economic crisis makes MICE suffer from varying degrees of negative effect.Therefore,it is particularly important for MICE tourism to keep competitive edge in order to seek the steady development.The research surveys on the exhibition and tourism market in Xian and defines the target market and puts forward the related marketing strategy of Xiamen MICE tourism. |
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| Keywords: | Xiamen MICE tourism target market marketing strategy |
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