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“入世”后民营企业的挑战与对策
引用本文:符传胜.“入世”后民营企业的挑战与对策[J].海南师范大学学报(社会科学版),2001,14(5):82-84.
作者姓名:符传胜
作者单位:海南海胜集团有限公司,海南,文昌,571321
摘    要:“入世”有利于我国企业引进外资,扩大产品出口和企业的改革;但也给我国民营企业带来了严峻的挑战,为了迎接挑战,民营企业应采取如下对策:正确在选择产业领域;实现规模经济,经济要集团化;引进高层次人才;建立现代企业制度,要创造自己的名牌产品,建立有效的市场营销网络等。

关 键 词:WTO  集团化  人才  现代企业制度  名牌战略  市场营销  民营企业  实业化  产业领域  规模经济
文章编号:1006-1053(2001)05-0082-03
修稿时间:2001年6月30日

Challenges and Countermeasures for Private Enterprises after China's Entry into WTO
Authors:FU Cuan_sheng
Abstract:The entry into WTO will be a favorable occasion for our country to attract foreign investment and expand product export as well as the reform of companies. Meanwhile, for private enterprises, it will be a harsh time to face grim challenges. In order to face up to such challenges, private enterprises should take measures as follows: choosing business field properly, realizing scale pattern economy and company merger, ushering in high quality talents so as to establish modern enterprise system, to create its own famous brand and set up an effective marketing network.
Keywords:China's entry into WTO  private enterprises  countermeasures
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