| 广告英语修辞手法初探 |
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| 引用本文： | 时秀梅.广告英语修辞手法初探[J].鸡西大学学报,2006,6(2):39-41. |
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| 作者姓名： | 时秀梅 |
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| 作者单位： | 东北财经大学 |
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| 摘 要： | 修辞是英语语言表达中最重要的组成部分之一,恰当地使用修辞手法可以使英语语言更生动、更有表现力。修辞手法被看成是“语言的装饰”、“思想的装饰”。英语广告语为了给消费者留下深刻的印象,达到良好的宣传效果,十分注重语言的美感,从而大量地使用修辞手法对广告语言进行渲染。
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| 关 键 词： | 修辞手法 广告语言 运用 |
Application of English Rhetoric Devices in Advertisements |
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| Shi Xiumei.Application of English Rhetoric Devices in Advertisements[J].JOurnal of Jixi University:comprehensive Edition,2006,6(2):39-41. |
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| Authors: | Shi Xiumei |
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| Abstract: | Rhetoric is one of the most important parts in English language expression. It can make the language more vivid and expressive if this device is applied properly. Rhetoric is usually regarded as the "decoration of the language" and "the decoration of the thoughts". In order to give the consumer a deep impression of the products advertised, a great deal of rhetoric devices are used to enhance the sense of beauty of the languages. |
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| Keywords: | rhetoric devices advertisement language application |
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