| 体育商业化的社会文化背景分析 |
| |
| 引用本文： | 林勇虎.体育商业化的社会文化背景分析[J].广州体育学院学报,2005,25(4):53-55. |
| |
| 作者姓名： | 林勇虎 |
| |
| 作者单位： | 沈阳体育学院,研究生部,辽宁,沈阳,110032 |
| |
| 摘 要： | 现代体育的发展与整个社会因素存在着密切的联系，特别是与经济的联系。首先揭示了人类社会的工业化、城市化和交通通讯的发展等社会因素为现代体育的发展提供了总体环境，进而分析了在资本主义社会的发展过程中所形成的新的资本积累模式、新的消费理念和媒体的催化作用，在这些因素的共同作用下，现代体育真正走上了商业化之路。
|
| 关 键 词： | 现代体育 商业化 社会因素 背景 |
| 文章编号： | 1007-323X(2005)04-0053-03 |
| 收稿时间： | 06 3 2005 12:00AM |
| 修稿时间： | 2005年6月3日 |
The Research on the Social- culture Background of the Commercialization of Sport |
| |
| LIN Yong-hu.The Research on the Social- culture Background of the Commercialization of Sport[J].Journal of Guangzhou Physical Education Institute,2005,25(4):53-55. |
| |
| Authors: | LIN Yong-hu |
| |
| Abstract: | The development of modern sport has a close relation to all the social elements,especially to economy.This article aims at providing some information about the formation and development of the commercialization of sport in terms of two general aspects: the social elements and the background elements.The social elements include Industrialization,urbanization and the development of transportation and communication and so on.While the background elements are constituted of the new mode of capital accumulation,the new concept on consumption and the catalytic function of mass media,etc.Only with the interaction of all the above mentioned elements modern sport now on the way to being commercialized in a real sense. |
| |
| Keywords: | modem sport commercialization social elements background |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
