| 谈项目管理理念在基层图书项目策划中的应用 |
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| 引用本文： | 何丽云.谈项目管理理念在基层图书项目策划中的应用[J].广东轻工职业技术学院学报,2012(2):77-80. |
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| 作者姓名： | 何丽云 |
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| 作者单位： | 华南理工大学出版社 |
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| 摘 要： | 项目管理是现代全新的管理方法。本文首先阐述了项目管理在出版企业实行的重要性，并分析目前出版企业进行基层图书项目策划的特点和存在的问题，然后进一步给出项目管理理念在基层图书项目策划中的应用策略与措施。
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| 关 键 词： | 项目管理 图书策划 |
On the Application of Project Management Concept in Grass-root Book Project Planning |
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| HE Liyun.On the Application of Project Management Concept in Grass-root Book Project Planning[J].Journal of Guangdong Industry Technical College,2012(2):77-80. |
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| Authors: | HE Liyun |
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| Institution: | HE Liyun(South China University of Technology Press,Guangzhou 510640,China) |
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| Abstract: | Project management is a modern and new management method.This paper first elaborates the importance of the application of project management in publishing enterprises,and analyzes the current characteristics and problems in their implementing grass-root book project planning,and then further provides the application strategies and measures of project management in the grass-root book project planning. |
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| Keywords: | project management book planning |
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