| 解析奥运TOP计划及其未来发展趋势 |
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| 引用本文： | 赵汉华.解析奥运TOP计划及其未来发展趋势[J].辽宁体育科技,2007,29(3):10-12. |
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| 作者姓名： | 赵汉华 |
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| 作者单位： | 华中师范大学体育学院,湖北,武汉,430079 |
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| 摘 要： | 运用文献资料法对TOP计划的概念、产生的原因、意义以及加入TOP计划的条件和享有的权利进行了分析和论证，并预测了TOP计划未来的发展趋势。
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| 关 键 词： | TOP计划 赞助 营销 |
| 文章编号： | 1007-6204（2007）03-0010-03 |
| 收稿时间： | 2006-11-07 |
| 修稿时间： | 2007-04-10 |
Analysis on "The Olympic Programmer" and its developing trend in the future |
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| ZHAO Han-hua.Analysis on "The Olympic Programmer" and its developing trend in the future[J].Liaoning Sport Science and Technology,2007,29(3):10-12. |
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| Authors: | ZHAO Han-hua |
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| Institution: | ZHAO Han-hua (Physical Education School of Huazhong Normal University, Wuhan Hubei 460079) |
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| Abstract: | Through the documents, the proved the TOP's concept, reasons, and functions; and analyzed the conditions of the sponsors taking part in it and the rights of them enjoying it; and foretold its developing trend in the future. |
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| Keywords: | The Olympic Programmer sponsorship marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
