| CBA与NBA公共关系的比较研究 |
| |
| 引用本文： | 孙荣艾.CBA与NBA公共关系的比较研究[J].南平师专学报,2009(5):86-90. |
| |
| 作者姓名： | 孙荣艾 |
| |
| 作者单位： | 武夷学院体育教研室,福建武夷山354300 |
| |
| 摘 要： | 体育公共关系是体育组织生存的根基，应给予优先发展。采用文献资料法、比较分析法等方法探讨了体育公共关系的概念及分类。比较分析了CBA与NBA公共关系的现状，结果表明：CBA在媒体公众关系、球迷公众关系和社区公共关系等方面与NBA相比存在较大的差距。针对这些问题，提出了CBA建立良好的公众关系的基本策略。
|
| 关 键 词： | CBA NBA 篮球 体育公共关系 |
The Public Relations Comparative Study on CBA and NBA |
| |
| SUN Rongai.The Public Relations Comparative Study on CBA and NBA[J].Journal of Nanping Teachers College,2009(5):86-90. |
| |
| Authors: | SUN Rongai |
| |
| Institution: | SUN Rongai (Department of Physical Education ,Wuyi university,Wuyishan, Fujian 354300) |
| |
| Abstract: | Sports public relations should be developed with priority, for they are survival bases of sports organization. The documentary analysis and the comparative analysis have been made to discuss the-sports-public-relation concept and the classification, Comparative analysis on the present situation about CBA and NBA public relations. It is believed that there exists big disparities and distance between the media public, the fan public and the community public relations in CBA and NBA . To solve these problems, the papers puts forward that the CBA should establish basic strategy on good public relation. |
| |
| Keywords: | CBA NBA basketball sports public relations |
| 本文献已被 维普 等数据库收录！ |
