| 竞赛表演市场信息传播渠道及其监控体系的构建 |
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| 引用本文： | 史友宽,张锦华,邢玉兰.竞赛表演市场信息传播渠道及其监控体系的构建[J].首都体育学院学报,2007,19(3):25-28. |
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| 作者姓名： | 史友宽 张锦华 邢玉兰 |
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| 作者单位： | 1. 河南大学体育学院,河南开封,475001
2. 河南大学新闻与传播学院,河南开封,475001 |
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| 基金项目： | 河南省教育科学规划项目;河南省教育厅人文社会科学基金;河南大学校科研和教改项目 |
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| 摘 要： | 随着传媒业的日益发达和竞赛表演市场的不断完善,赛事组委会有必要
设立信息管理部来管理各种各样的信息。而针对每一条完整的信息路径来说,都
可以分为6部分：信源、讯息、信道、信宿、反馈、调控。信息管理部需要通过各
种途径对影响竞赛表演市场信息传播渠道的主要因素进行监控,如通过记者招待
会、赛事发布会、内部管理会、文件等组织传播方式控制一些信源;通过培训内
部员工和与舆论领袖建立关系控制人际传播或群体传播;通过发布通稿和制作广
告进行大众传播等等。
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| 关 键 词： | 竞赛表演市场 信息 传播 监控体系 |
| 文章编号： | 1009-783X(2007)03-0025-04 |
| 修稿时间： | 2006年11月5日 |
On the Information Dissemination Channels of Competition and Show Business Market and Construction of Its Monitoring and Control System |
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| SHI You-kuan,ZHANG Jin-hua,XING Yu-lan.On the Information Dissemination Channels of Competition and Show Business Market and Construction of Its Monitoring and Control System[J].Journal of Capital College of Physical Education,2007,19(3):25-28. |
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| Authors: | SHI You-kuan ZHANG Jin-hua XING Yu-lan |
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| Abstract: | Along with the constant development and perfection of the media business and the competition and show market, various competition organizing committees need to set up information management department to manage various messages. Every route of intact information can be divided into 6 parts: source, message, channel,message embracer, feedback,adjustment and control. The information management department needs to monitor the major factors that may influence the information dissemination channel of competition and show market through various means, such as, to control some information source through press conferences, events release,interior business meetings, documents and files,etc. ,to control inter-personal communication or group communication through training the interior employees and establishing the relationship with the public opinion leaders,and to influence mass communication through releasing uniform press and preparing advertising, etc. |
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| Keywords: | Competition and show business market Information Dissemination Monitoring and control system |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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