| 基于需求引导的企业信息资源市场推广研究 |
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| 引用本文： | 余彩霞.基于需求引导的企业信息资源市场推广研究[J].情报杂志,2012,31(2):183-188,173. |
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| 作者姓名： | 余彩霞 |
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| 作者单位： | 杭州电子科技大学管理学院 杭州310018 |
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| 基金项目： | 杭州电子科技大学启动基金 |
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| 摘 要： | 信息环境下企业信息资源市场推广要以用户需求为引导。信息用户的企业信息资源市场需求,在需求的状态、需求的内容和需求的过程方面都呈现出许多新特征。针对这些特征,构建了基于需求引导的企业信息资源市场推广模型,提出了企业信息资源市场推广实施应在培育企业信息资源市场需求、发展信息中介方、实施差别定价策略和集成管理等方面体现以用户需求为引导。
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| 关 键 词： | 信息资源推广 信息资源管理 市场推广 用户需求 |
A Study of Marketing Promotion of Enterprises Information Resources Based on Demand Orientation |
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| YU Caixia.A Study of Marketing Promotion of Enterprises Information Resources Based on Demand Orientation[J].Journal of Information,2012,31(2):183-188,173. |
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| Authors: | YU Caixia |
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| Institution: | YU Caixia(Management College,Hangzhou Dianzi University,Hangzhou 310018) |
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| Abstract: | In the information environment,marketing promotion of enterprises information resources should be oriented toward user demand.Information user requirements of enterprises information resources have many new characteristics in the state,the contents and the process of the demand.Based on these characteristics,some models of marketing promotion of enterprises information resources are constructed,furthermore,it is pointed out that user demand orientation in the related marketing promotion should be reflected in market demand nurturing,information intermediary development,differential pricing strategy implementation and integrated management. |
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| Keywords: | information resources promotion information resources management marketing promotion user demand |
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