| 微博谣言的演化机理研究 |
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| 引用本文： | 任一奇,王雅蕾,王国华,冯伟.微博谣言的演化机理研究[J].情报杂志,2012,31(5):50-54. |
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| 作者姓名： | 任一奇 王雅蕾 王国华 冯伟 |
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| 作者单位： | 华中科技大学公共管理学院 武汉430074 |
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| 基金项目： | 国家社会科学基金重大项目，国家社会科学基金，华中科技大学自主创新研究基金 |
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| 摘 要： | 微博谣言已成为微博客乃至网络空间中的重要现象和问题。在汇集微博谣言案例的基础上,首先依据生命周期的分析方法,将微博谣言演化分为造谣、传谣、极化和辟谣等阶段;然后依据层次分析法,指出微博谣言的造谣有张冠李戴、无中生有、断章取义、添油加醋、关联名人和冒名顶替等方式,传谣存在裂变、合力和漏斗等形式,在谣言极化过程中具有拼图效应、雪崩效应等,在微博谣言的消解阶段,则主要有自然消散、人为辟谣等路径。
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| 关 键 词： | 微博谣言 谣言演化 辟谣 |
Research on the Evolution Mechanism of Micro-blog Rumors |
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| REN Yiqi
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WANG Yalei
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WANG Guohua
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FENG Wei.Research on the Evolution Mechanism of Micro-blog Rumors[J].Journal of Information,2012,31(5):50-54. |
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| Authors: | REN Yiqi WANG Yalei WANG Guohua FENG Wei |
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| Institution: | (School of Public Administration,Huazhong University of Science & Technology,Wuhan 430074) |
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| Abstract: | The micro-blog rumors have become a serious and complicated social problem in cyberspace.Based on research on micro-blog rumor cases of a considerable amount,this paper firstly conducts a life cycle analysis of micro-blog rumors and divides their evolution process into stages of starting,spreading,polarizing and spiking.Then,according to analytic hierarchy process,this paper points out that the ways of making rumors include confusing one for the other,making a great fuss about nothing,quoting a remark out of context,embellishing the truth and so on.The spreading ways of rumors involve fission,synergy and funnel.Rumors’ polarizing process presents puzzle effect and avalanche effect.In the end,it is suggested that both the spontaneous and professional ways of spiking rumors need to be guided in right ways. |
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| Keywords: | micro-blog rumors the evolution of rumors spiking rumors |
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