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跨文化交际中的刻板印象与大众传播
引用本文:钱凤莲,唐德根.跨文化交际中的刻板印象与大众传播[J].湘潭师范学院学报(社会科学版),2004,26(4):111-113.
作者姓名:钱凤莲  唐德根
作者单位:湘潭大学,外国语学院,湖南,湘潭,411105
摘    要:刻板印象与大众传播存在着一种必然的关系,二者能相互影响,这为我们了解这两个概念以推动跨文化交际的顺利进行打开了方便之门。本着减少差异和误解,加大沟通和理解这一前提,刻板印象与大众传播能够在一定程度上互为所用,促成交际双方取得最佳交际效果。

关 键 词:跨文化交际  刻板印象  大众传播  文化差异
文章编号:1009-4482(2004)04-0111-03
修稿时间:2004年2月22日

Mass Communication and Stereotype in Intercultural Communication
QIAN Feng-lian & TANG De-gen.Mass Communication and Stereotype in Intercultural Communication[J].Journal of Xiangtan Normal University(Social Science Edition),2004,26(4):111-113.
Authors:QIAN Feng-lian & TANG De-gen
Abstract:Stereotype and mass communication have a certain relationship between each other, which makes it possible for us to explore the conceptions of these two terms and then to smooth away the obstacles in intercultural communication. Taking the notion of diminishing divergence and misunderstanding, and of increasing understanding as presupposition, we do believe that stereotype and mass communication can affect each other positively to a certain extent and facilitate participants to communicate in the most successful way.
Keywords:intercultural communication  stereotype  mass communication
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