| 旅行社营销机制创新研究 |
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| 引用本文： | 于正松.旅行社营销机制创新研究[J].安阳师范学院学报,2007(2):109-111. |
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| 作者姓名： | 于正松 |
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| 作者单位： | 安阳师范学院,地理系,河南,安阳,455000 |
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| 摘 要： | 在旅行社营销机制中,文化营销具有重要的地位,它是在营销的过程中,努力构筑一个主题鲜明的活动,努力与消费者达成默契,从内心去影响和引导消费者的行为。对于旅行社业来讲,本身即是一项与文化密切相关的行业,在经营过程中更应该注重文化内涵。
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| 关 键 词： | 文化营销 旅行社业 旅游策划 品牌 |
| 文章编号： | 1671-5330（2007）02-0109-03 |
| 修稿时间： | 2007-01-26 |
Research of Travel Agency's Marketing Inovation |
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| YU Zheng-song.Research of Travel Agency''''s Marketing Inovation[J].Journal of Aayang Teachers College,2007(2):109-111. |
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| Authors: | YU Zheng-song |
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| Institution: | Geography Department , Anyang Teachers College, Anyang 455000, China |
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| Abstract: | The cultural marketing,a new style of marketing,has the very big difference with the traditional significance in marketing.It is often in the marketing process,diligently constructs a subject bright activity,diligently achieves the tacit understanding with the consumer,affects and guides consumer's behavior from the innermost feelings.It has already become the modern marketing's main melody.Regarding the travel agency industry,itself is an item with the cultural close correlation profession,It should be paid great attention to the cultural element in the management process.But research results on this a spect are not many at present.This article attempts to analyze the cultural marketing of travel agency's industry. |
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| Keywords: | The cultural marketing Travel agency industry Traveling planning Brand |
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