| 《孙子兵法》与商业竞争 |
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| 引用本文： | 王正.《孙子兵法》与商业竞争[J].滨州学院学报,2008,24(5). |
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| 作者姓名： | 王正 |
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| 作者单位： | 中国网通集团北京分公司,北京,100052 |
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| 摘 要： | 《孙子兵法》是一部系统论述战争理论的专著,它所揭示出的许多规律,对于理解今天的商业竞争同样具有重要的意义。从职业经理人的角度对孙子兵法在竞争中的价值进行解读,孙子兵法以非常清晰的逻辑结构,在不同的逻辑层面上阐述了竞争的本质、竞争的影响因素及竞争的策略。
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| 关 键 词： | 《孙子兵法》 商业竞争 竞争本质 竞争因素 竞争策略 |
Military Science of Sun Tzu and Business Competition |
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| WANG Zheng.Military Science of Sun Tzu and Business Competition[J].Journal of Binzhou University,2008,24(5). |
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| Authors: | WANG Zheng |
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| Abstract: | Military Science of Sun Tzu is a book systematically discoursing military theories and the disciplines discovered in it are of great importance to present business competition.This article interprets the competitive value of Military Science of Sun Tzu from the standpoint of professional managers.Military Science of Sun Tzu elabo- rates the competitive essence,influence factors and strategy in terms of different logical levels with distinct logical structure. |
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| Keywords: | Military Science of Sun Tzu business competition competitive essence competitive factors competitive strategy |
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