Interpersonal and psychological predictors of parasocial interaction with different television performers |
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| Authors: | John R Turner |
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| Institution: | 1. Assistant Professor in the Department of Speech &2. Mass Communication , Towson State University , Towson, MD, 21204 |
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| Abstract: | The study examined the relationship of interpersonal homophily and self‐esteem with the development of parasocial interaction. “Attitude”; homophily was found to be the strongest predictor, among the independent variables, of parasocial interaction for all three groups of television performers. The results also indicated that certain dimensions of a person's self‐esteem helped to predict and to explain parasocial interaction. The study showed how an integration of interpersonal and mass communication theories contributes to our knowledge of parasocial interaction. |
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| Keywords: | Parasocial interaction homophily self‐esteem |
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