| 英语商标词的构词理据分析 |
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| 引用本文： | 张必刚.英语商标词的构词理据分析[J].宜宾学院学报,2008,8(11). |
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| 作者姓名： | 张必刚 |
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| 作者单位： | 四川理工学院外语学院,四川自贡,643000 |
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| 摘 要： | 商标词是商品的文字语言称谓,其构成是有理据的.英语商标词是根据商品的特点、性能、用途等,采用各种方法和理据,综合语言、文化、心理、市场、美学等诸学科的原理创造出来的.本文从语音、构词、语义三方面对英语商标词的构词理据进行分析,以期对我国出口商品命名起一定借鉴作用.
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| 关 键 词： | 商标词 构词理据 出口商品命名 |
An Analysis of Motivation for English Brand Names |
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| Authors: | ZHANG Bi-gang |
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| Institution: | ZHANG Bi-gang (Foreign Language Department,Sichuan University of Science & Engineering,Zigong 643000,China) |
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| Abstract: | Brand names cannot be arbitrarily created;they are motivated.English brand names are created based on the principles of linguistics,culture,psychology,marketing and aesthetics as well as the attributes and functions of products.In the article it analyzes the motivation of pronunciation,word-formation and meaning of English brand names in the hope of giving some help for naming export commodities in China. |
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| Keywords: | Brand Names Motivation Naming Export Commodities |
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