| 基于城市营销视角下宁波城市形象对外宣传对策研究 |
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| 引用本文： | 徐春红.基于城市营销视角下宁波城市形象对外宣传对策研究[J].宁波广播电视大学学报,2011,9(1):105-110. |
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| 作者姓名： | 徐春红 |
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| 作者单位： | 宁波职业技术学院,浙江宁波,315800 |
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| 摘 要： | 本文通过分析全球化对宁波城市发展的机遇和挑战以及宁波城市形象推广存在的不足,明确其进行城市形象营销的重要性和必要性,并运用城市营销理论进行城市资源调查、形象定位、设计和宣传,从而提升城市形象知名度和竞争力。
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| 关 键 词： | 城市营销 城市形象 对外宣传 对策 宁波 |
On Publicity of Ningbo City Image with an Angle of City Marketing |
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| XU Chun-hong.On Publicity of Ningbo City Image with an Angle of City Marketing[J].Journal of Ningbo Radio & TV University,2011,9(1):105-110. |
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| Authors: | XU Chun-hong |
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| Institution: | XU Chun-hong(Ningbo Polytechnic,Ningbo 315800,Zhejiang,China) |
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| Abstract: | This paper analyzes the great opportunities and challenges from globalization＇s impacts on Ningbo＇s development and the existent short in city image＇s promotion of Ningbo,clears the importance and necessity of the city marketing,and applies it in urban resources survey,image positioning,design and publicity to enhance City＇s popularity and competitiveness. |
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| Keywords: | City marketing City image Publicity Strategy Ningbo |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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