| 语用标记语与贸易谈判策略 |
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| 引用本文： | 张志红.语用标记语与贸易谈判策略[J].宁波广播电视大学学报,2011,9(2):38-39,44. |
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| 作者姓名： | 张志红 |
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| 作者单位： | 宁波广播电视大学,浙江宁波,315016 |
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| 摘 要： | 语用标记语能帮助说话人有效地传达信息,也可帮助听话者更好理解说话者的意图,因此在贸易谈判中,谈判双方可以充分利用语用标记语的功能,委婉地表明交际意图,最大限度达成谈判一致,建立双方长久的贸易关系。
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| 关 键 词： | 语用标记语 贸易谈判 交际意图 |
Pragmatic Markers and Strategies in Trade Negotiation |
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| ZHANG Zhi-hong.Pragmatic Markers and Strategies in Trade Negotiation[J].Journal of Ningbo Radio & TV University,2011,9(2):38-39,44. |
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| Authors: | ZHANG Zhi-hong |
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| Institution: | ZHANG Zhi-hong(Ningbo Radio&TV University,Ningbo315016,Zhejiang,China) |
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| Abstract: | Pragmatic markers not only can help the speaker to deliver the message effectively,but also can help the listener to understand the message more easily.Therefore,parties in the trade negotiation can make full use of pragmatic markers to express themselves politely and tactfully,to reach an agreement and to establish a long-term trade relationship. |
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| Keywords: | Pragmatic markers Trade negotiation Communicative intentions |
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