| 定位与构成：远程教育服务的产品研究 |
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| 引用本文： | 武丽志.定位与构成：远程教育服务的产品研究[J].广州广播电视大学学报,2008(1):5-9. |
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| 作者姓名： | 武丽志 |
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| 作者单位： | 华南师范大学网络教育学院,广东,广州,510631 |
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| 摘 要： | 远程教育服务产品兼有公共产品和私人产品的特征，是“准公共产品”，它的组成十分丰富，除教学服务外，还包含了以提高教学服务质量为目的，组织提供的管理服务、设施服务、校园文化服务、特殊学生群体服务等。远程教育组织提供的各项服务都可以分解为“显性服务”要素、“隐性服务”要素、“物品”要素和“环境”要素四部分，这些要素的有机结合构建了远程教育的完整服务产品。
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| 关 键 词： | 远程教育 服务 产品 准公共产品 |
| 文章编号： | 1672-0385（2008）01-0005-05 |
| 收稿时间： | 2007-10-15 |
| 修稿时间： | 2007年10月15 |
Positioning and Constructing:Research on the Product of Distance Education Service |
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| WU Li-zhi.Positioning and Constructing:Research on the Product of Distance Education Service[J].Journal of Guangzhou Radio & TV University,2008(1):5-9. |
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| Authors: | WU Li-zhi |
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| Abstract: | The product of distance education service is a "quasi-public product",which has the characteristics of both public product and private product.In addition to teaching service,the product of distance education service abundantly contains the service of management,facilities, campus culture and that for special students,which are provided for the purpose of improving the quality of teaching services.Each of the above mentioned services is composed of four parts: explicit services,implicit services,facilitating goods and environment,all of which are integrated to construct the service package of distance education. |
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| Keywords: | distance education service product quasi-public product |
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