| 散打商业赛事创新发展研究 |
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| 作者姓名： | 李世宏 张超 张祎 许艳 张荣冰 |
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| 作者单位： | 哈尔滨体育学院民族传统体育学院;哈尔滨体育学院研究生院;北京贵仁武术院 |
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| 基金项目： | 国家体育总局武术研究院重点项目《健康中国视阈下武术产业发展模式创新研究》(编号:WSH2019A003)。 |
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| 摘 要： | 本文运用文献资料、逻辑分析等方法,在探析散打商业赛事创新发展价值的基础上,通过进一步分析散打商业赛事发展的现状,发现的问题,提出从灵活设置商业赛事规则、构建多层次赛事等级、挖掘武术散打美学价值、赋予中华传统文化标识、打造精品商业赛事品牌等方面出发,增加散打商业赛事的观赏价值、拓展开展形式以及提升散打商业赛事的发展质量,以期促进散打商业赛事的可持续发展。
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| 关 键 词： | 散打商业赛事 商业赛事 创新发展 |
A Research on the Innovation and Development of Sanda Commercial Events |
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| Authors: | Li Shihong Zhang Chao Zhang Yi Xu Yan Zhang Rongbing |
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| Institution: | (Ethnic Traditional Sports College,Harbin Sport University,Harbin,Heilongjiang 150008,China;Graduate Department,Harbin Sport University,Harbin,Heilongjiang 150008,China;Beijing Guiren Wushu Academy,Daxing,Beijing 102612,China) |
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| Abstract: | This paper uses literature review, logical analysis and other scientific research methods to analyze the innovative development value of sanda(free combat) commercial competitions, and further analyze the actual development status of sanda commercial competitions. This paper proposes to set flexible commercial competition rules, construct multilevel competition levels, dig the aesthetic value of wushu(martial arts) sanda, give it Chinese traditional cultural tags, create high-quality commercial competition brands and promote the development quality of sanda commercial competition, with the aim of promoting its sustainable development. |
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| Keywords: | sanda commercial competition commercial competition innovative development |
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