| 昆山大学生旅游市场开发可行性研究探讨 |
| |
| 引用本文： | 曾艳,叶珂.昆山大学生旅游市场开发可行性研究探讨[J].武汉职业技术学院学报,2014(5):104-107. |
| |
| 作者姓名： | 曾艳 叶珂 |
| |
| 作者单位： | 硅湖职业技术学院,江苏 昆山,215300 |
| |
| 基金项目： | 2014年江苏省高等学校大学生实践创新训练计划立项项目(项目编号201412078009Y)。 |
| |
| 摘 要： | 随着我国高等教育规模的不断扩大,大学生作为中国旅游市场的特殊消费群体,日益受到社会各界的关注。但反观目前昆山大学生旅游市场,参团出游的大学生寥寥无几,专门针对大学生这一消费群体的旅游产品也是屈指可数,大学生旅游市场似乎成为旅游企业望市兴叹的"鸡肋"。通过对昆山大学生旅游市场现状的调查及大学生旅游需求的分析,为昆山大学生旅游市场的开发提出建议。
|
| 关 键 词： | 大学生旅游 旅游产品 旅游需求 消费群体 |
Exploration on Feasibility of Kunshan College Students' Tourist Market Development |
| |
| ZENG Yan,YE Ke.Exploration on Feasibility of Kunshan College Students' Tourist Market Development[J].Journal of Wuhan Institute of Technology,2014(5):104-107. |
| |
| Authors: | ZENG Yan YE Ke |
| |
| Institution: | (Silicon Lake College, Kunshan 215300, China) |
| |
| Abstract: | With the continuous expansion of China＇s higher education, college students as a special consumer groups attract more and more attention from the social from all walks of life. There is a few tourism products for eollege students in Kunshan. Through the investigation of present situation of college students＇ tourist market in Kunshan and the analysis of the college students＇ travel demand, the paper puts forward the proposal for Kunshan college students＇ tourist market development. |
| |
| Keywords: | college student tourism tourism product tourism demand consumer |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
