| 都市报的CI导入与整合营销传播 |
| |
| 引用本文： | 罗兵.都市报的CI导入与整合营销传播[J].衡阳师范学院学报,2009,30(4):109-112. |
| |
| 作者姓名： | 罗兵 |
| |
| 作者单位： | 衡阳师范学院,新闻与传播系,湖南,衡阳 |
| |
| 基金项目： | 湖南省教育厅高校科学研究项目"现代媒介生态中都市报的整合营销传播研究" |
| |
| 摘 要： | 我国报业已渐渐步入品牌传播阶段,未来报业竞争将是报纸品牌的激烈竞争.都市报①品牌的打造与维护将直接影响其生存与发展,都市报需要进行整合营销传播,努力塑造报纸品牌.导入CI,是都市报打造品牌、形成核心竞争力、进行整合营销传播的一个重要环节.都市报的CI主要包含都市报的理念识别系统(MI)、行为识别系统(BI)、视觉识别系统(VI)等内容.
|
| 关 键 词： | 都市报 同质化 品牌 整合营销传播 |
CI's Introduction:A Good Approach to Integrated Marketing Spread in Urban Newspaper Business |
| |
| LUO Bing.CI's Introduction:A Good Approach to Integrated Marketing Spread in Urban Newspaper Business[J].journal of Hengyang Normal University,2009,30(4):109-112. |
| |
| Authors: | LUO Bing |
| |
| Institution: | Department of Journalism;Hengyang Normal University;Hengyang Hunan 421008;China |
| |
| Abstract: | Newspaper Industry in China has stepped into the age of brand-effect transmission,and the future competition of newspaper industry will be fiercer in brands.To forge out and maintain a famous brand of urban news is an important strategy which surely adds a sharp edge over other news business.CI system includes mind identification(MI),behavior identification(BI),and vision identification(VI). |
| |
| Keywords: | CI |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
