| 女性旅游者的旅游行为及营销策略 |
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| 引用本文： | 秋红,单纬东.女性旅游者的旅游行为及营销策略[J].信阳师范学院学报(哲学社会科学版),2001,21(2):58-61. |
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| 作者姓名： | 秋红 单纬东 |
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| 作者单位： | 信阳师范学院旅游系,河南,信阳,464000 |
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| 摘 要： | 对女性旅游的旅游行为的结果分析显示，旅游产品和服务的设计可根据女性旅游的需要，采取相应的营销策略，以便更好地吸引女性旅游和提高她们的满意程度。
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| 关 键 词： | 女性旅游者 旅游行为 营销策略 市场营销 旅游产品设计 |
| 文章编号： | 1003-0964(2001)02-0058-04 |
| 修稿时间： | 2000年11月12 |
The female tourists behavior and marketing strategy |
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| XU Qiu hong,SHAN Wei dong.The female tourists behavior and marketing strategy[J].Journal of Xinyang Teachers College(Philosophy and Social Sciences Edition),2001,21(2):58-61. |
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| Authors: | XU Qiu hong SHAN Wei dong |
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| Abstract: | The article analyses the tourism behavior of the female tourists and its marketing aim.It states that design of the tourist productions and services should be based on the needs of female tourists and puts forwards the strategies that the tourism companies should adopt in order to absorb more Female tourists and to improve their satisfaction. |
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| Keywords: | female tourists tourism behavior marketing strategy |
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