| 论高职院校的品牌价值管理 |
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| 引用本文： | 杨家鹏,阮富坚.论高职院校的品牌价值管理[J].高教论坛,2011(10):116-118. |
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| 作者姓名： | 杨家鹏 阮富坚 |
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| 作者单位： | 广西水利电力职业技术学院机电工程系,广西南宁,530023 |
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| 摘 要： | 本文通过对高职院校品牌价值管理的内涵和作用进行分析和研究,并在此基础上提出可通过强强联手、品牌延伸、挑战行业领导者和品牌价值创新等品牌价值管理策略,实现对高职院校品牌价值的管理和维护,达到品牌价值创造和价值不断增值的目的,全面提升学校的内涵和实力。
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| 关 键 词： | 高职院校 品牌价值 管理 策略 |
On the Management of Brand Value in Higher Vocational Colleges |
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| YANG Jia-peng,RUAN Fu-jian.On the Management of Brand Value in Higher Vocational Colleges[J].higher education forum,2011(10):116-118. |
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| Authors: | YANG Jia-peng RUAN Fu-jian |
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| Institution: | (Department of Mechanical and Electron Engineering, Guangxi Hydraulic and Electric Polytechnic,Nanning 530023,China) |
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| Abstract: | In this paper, the contents of management of brand value in higher vocational colleges is analyzed. The idea applied is that the strategy of management of brand value by combining, brand extension , challenge industry leaders and innovation the brand valu |
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| Keywords: | higher vocational colleges brand value management strategy |
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