| 地方体育旅游市场与产品的契合度分析——以广东省为例 |
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| 引用本文： | 廖春花.地方体育旅游市场与产品的契合度分析——以广东省为例[J].体育科技文献通报,2010,18(9):6-8. |
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| 作者姓名： | 廖春花 |
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| 作者单位： | 韩山师范学院旅游管理系,广东潮州,521041 |
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| 基金项目： | 广东省社科规划办省学科共建项目 |
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| 摘 要： | 体育旅游作为一种新兴的旅游项目，由于兼顾了运动与旅游休闲，而成为旅游市场的新宠。广东是我国的体育强省和第一旅游大省，体育旅游消费人群广大、消费需求层次多样，体育旅游市场发展前景广阔；同时拥有丰富的体育旅游资源，海洋、温泉、河流、主题公园、武术、体育场馆和大型体育赛事等，是广东的优势体育旅游资源。但广东体育旅游产品的开发却明显滞后，缺乏优势体育旅游产品，产品开发与省内发达的体育旅游市场缺乏有效结合。
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| 关 键 词： | 体育旅游 产品 契合度 广东 |
Analysis on Compatibility of Sports Tourism Market and Products——Taking Guangdong Province as an Example |
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| LIAO Chun-hua.Analysis on Compatibility of Sports Tourism Market and Products——Taking Guangdong Province as an Example[J].Bulletin of Sport Science & Technology,2010,18(9):6-8. |
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| Authors: | LIAO Chun-hua |
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| Institution: | LIAO Chun -hua(Department of Tourism Management, Hanshan Normal University, Chaozhou 521041, Guangdong China) |
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| Abstract: | As a new tourism program, sports tourism becomes a new favorite in tourism market for its integrating of movement and traveling. As a sports - super province and tourism - developed province, there is a huge sports traveling consumer market in Guangdong province, and the prospects of developing sports tourism market are broad. Guangdong is rich in sports tourism resources, and sea, hot springs, rivers, theme parks, martial arts, sports facilities, largescale sports events and so on, are the superiority sports tourism resources in Guangdong. However, the development of sports tourism products in Guangdong is obviously lagged behind, and it is short of effective integration between the products development and the huge sports tourism market in Guangdong. |
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| Keywords: | sports tourism products compatibility Guangdong |
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