| 论中国体育营销与媒体价值传播策略 |
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| 引用本文： | 张玉凤.论中国体育营销与媒体价值传播策略[J].哈尔滨体育学院学报,2006,24(3). |
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| 作者姓名： | 张玉凤 |
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| 作者单位： | 广东金融学院,广东,广州,510520 |
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| 摘 要： | 随着2007年女足世界杯、2008年奥运会、2010年亚运会的主办权落户中国,体育营销成为商界新宠,中国企业如何挤上这趟快车,实现历史性的突破,需要我们创新思路,虚心学习他人的先进经验,全力挖掘本土市场的潜力,培育自己的市场,充分发挥媒体在体育营销中的价值作用,走出一条中国特色的体育营销之路。
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| 关 键 词： | 体育 营销 媒体 价值 策略 |
On Marketing of Chinese Physical Education and Media Strategic Value |
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| Authors: | Zhang Yufeng |
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| Abstract: | As China will be the host country of fronting for Women Soccer World Cup in 2007,2008 Olympic Games and 2010 Asian Games,marketing of physical training industry has become a new focus for business circles.Chinese enterprises should make use of the opportunity,renovate notion,by learning from other's advanced experience,seeking potential of the national market and cultivating it,bringing media to full play in marketing,thus forming strategic marketing method with Chinese characteristic. |
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| Keywords: | physical edusation marketing:media value strategy |
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