Categories of Environmental Print: All Logos are Not Created Equal |
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| Authors: | Email author" target="_blank">Sherri?L?HornerEmail author |
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| Institution: | (1) Bowling Green State University, Bowling Green, OH, USA;(2) Bowling Green State University, 550 Education Building, Bowling Green, OH 43403, USA |
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| Abstract: | The purpose of this research was to investigate whether different kinds of environmental print logos were known more frequently
by young children than other kinds. Sixty-one 3-, 4-, and 5-year-olds were assessed on 20 full-context color pictures of environmental
print logos. These 20 logos were divided into three categories: community (signs prevalent in the local community; e.g., McDonald’s,
Kroger), household (items found in many American homes: e.g., Doritos, Crest), and child (items associated with children rather
than adults; e.g., Toy Story 2, Lego). Chi-squares were run to determine whether, as hypothesized, the child logos would be
better known than the community and household logos within: (1) the whole sample, (2) each of the three age groups, and (3)
both genders. As expected, child logos were the best known by all age groups and both boys and girls. However, the differences
between the three categories were not significant for the 3-year-olds. This paper concludes with advice to teachers of young
children on how to use child related environmental print logos in their classrooms. |
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| Keywords: | emergent literacy environmental print preschool |
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