Product Differentiation in National TV Newscasts: A Comparison of the Cable All-News Networks and the Broadcast Networks |
| |
| Abstract: | This study explores content differences in the evening newscasts of the cable all-news networks and compares the evening newscasts of the cable and broadcast networks. A content analysis found strong evidence of product differentiation in the major evening newscasts between the cable and broadcast networks as well as among the cable all-news networks. Each network contributed significantly to adding unique news to the daily television news pool and the topics of the unique stories were diverse. |
| |
| Keywords: | |
|
|
