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Radio in Madagascar: Pluralism in an Economically Underdeveloped Country
Abstract:Private, often unlicensed, radio stations played a major role in the democratization of Madagascar in the early 1990s and multiplied rapidly later in the decade. Despite Madagascar's gross domestic product of less than $7,000 per capita and small commercial economy, more than 20 stations, most of them small private operations, were on the air in the capital alone at the end of the decade. An explanatory model is advanced that takes into account low potential for profit through advertising, low cost of operation, and little or no regulatory intervention as factors in sustaining a large number of stations.
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