| 西方商业电视的经营意识 |
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| 引用本文： | 陆地.西方商业电视的经营意识[J].国际新闻界,2002(1). |
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| 作者姓名： | 陆地 |
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| 作者单位： | 清华大学 北京，100084 |
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| 摘 要： | 在当今国际电视产业市场上 ,唱主角的无疑是西方商业电视媒体。这并不是一种偶然现象或历史的偏爱 ,而是缘于他们强烈的商业经营意识。商业经营意识有非常丰富的内涵 ,本文简要分析了其中对中国电视媒体有借鉴意义的五种经营意识
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| 关 键 词： | 市场 效益 品牌 合作 战略 |
Marketing concept of Western TV organizations |
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| Lu Di.Marketing concept of Western TV organizations[J].Journal of International Communication,2002(1). |
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| Authors: | Lu Di |
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| Abstract: | Western commercial TV organizations undoubtedly play a major role in the international TV industry because of their strong marketing sense.The article analyses five senses from which the Chinese TV industry could draw experience. |
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| Keywords: | market efficiency brand co-operation strategy |
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